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ABOUT THE TURNING EDGE

The Turning Edge is a leading Dubai-based business development and management consulting firm, specializing in assisting foreign companies to establish and expand their presence in the Emirates, while building long-term partnerships. With a leadership that’s extensively experienced in servicing governmental UAE entities for over 15 years, The Turning Edge can provide invaluable insights and connections within the local business landscape.

We are dedicated to helping our clients achieve their strategic objectives in the complex UAE market. Our services encompass business advisory, human performance development, companies’ representation, strategic business development, networking, marketing consultancy, and career growth. From offering expert guidance to facilitating key stakeholder connections, our focus is on helping you gain foothold in a challenging but lucrative market and accelerating your growth.

We’ve helped entrepreneurs, business owners and even ambitious individuals via tailored solutions that met their unique business needs in the UAE. Our expertise and knowledge will help you overcome challenges and achieve your goals, making us your trusted partner in the Emirates business arena.

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A WORD FROM OUR FOUNDER

Over the course of 15 remarkable years in the government Sector, including 12 years spent in the realm of large-scale project management with the prime minister’s office, I oversaw complex initiatives that shaped our nation’s future. In the process, I have amassed a wealth of expertise – and connections – crucial to helping initiatives succeed in the exacting local and regional business landscapes.

My passion lies in providing advisory services to ambitious organizations and individuals, implementing and monitoring multifaceted projects, leading diverse teams, and resolving complex challenges with unwavering effectiveness. I therefore built The Turning Edge to capitalize on these skills, and corporatize the art the art of navigating through our market’s complexities for seamless operations and remarkable outcomes.

With heartfelt sincerity,
Asma Al-Janahi

WHY THE TURNING EDGE

We are a premier and highly-trusted choice for both established and new business endeavors venturing into the GCC and the UAE market for the first time – or seeking help to grow therein. With an extensive experience and strong connections in the private, public and governmental sectors, we offer tailored solutions to help you overcome challenges and achieve growth in a challenging but lucrative market. Our comprehensive services, from advisory to networking, ensure strategic success in this dynamic landscape. We foster long-term partnerships, going beyond transactions to provide ongoing support and vital connections. Our proven track speaks for itself. Choose us as your trusted partner and see impactful results materializing in record time.

OUR VISION

Empowering businesses to achieve limitless growth through our extensive network and seamless connections. We strive to be recognized as a trusted partner for business transformation across industries.

OUR MISSION

To bridge people and boost businesses by delivering innovative solutions and strategic insights that enable our clients to overcome challenges, capitalize on opportunities, and achieve sustainable growth.

OUR GUIDING PRINCIPLES

Every endeavor and interaction we make at The Turning Edge is guided by an unwavering commitment to our guiding principles. First and foremost, we embody persistence, being always in the pursuit of excellence. Resilience defines our spirit and lets us bounce stronger from setbacks. Resilience goes together with our dedication to agility, so that we may swiftly adapt to ever-changing landscapes. Accountability is paramount, as we hold ourselves responsible for delivering exceptional results. We are bold – but never hasty – daring to think differently, seizing opportunities as they arise, and exploring uncharted territories. These principles form the very foundations of our ethos, propelling us and our clients towards extraordinary achievements.